If you’re new to SEO, watch the video below for a quick overview about what’s called SEO (search engine optimization) and how it can dramatically boost your business’s bottom line:
[Google, Bing, Yahoo and magnifying glass or computer]: More and more, people use search engines like Google or Bing to find businesses – like yours.
[SEO]: The goal of what’s called ‘search engine optimization,’ or SEO, is to have your website listed at the top of the ’natural’ search engine results for a certain search term.
[search engine results at the top]: The websites listed at the top tend to get the most clicks. This can generate significant traffic to your website from highly-qualified prospects who are likely motivated and ready to buy.
[$$$]: But if you’re not at the top of the search engines, people don’t find you, they find your competitors instead. That’s why it’s often worth hiring an SEO expert to help you.
[complex algorithm]: The search engines use an algorithm to determine the listed order of results. Numerous factors go into the algorithms, but largely, websites that have the best content with links from other high-quality websites tend to get listed at the top.
[website with star and other websites with stars]: SEO is the persistent and patient process of manipulating those results in your favor. But you have to know what you’re doing or you can actually get penalized by the search engines.
$ = $$$$$: But know this … for the dollar, SEO is probably your best internet marketing investment. SEO can DRAMATICALLY grow your business, nearly automatically, month after month … and it easily pays for itself many times over. THAT’S SEO IN ONE MINUTE. WHAT’S YOUR WEBSITE DOING FOR YOU?